Marketing is anything but trivial, especially in the digital era.
Competitors are storming and the SWOT matrix is full of THREATS.
The real challenge for a modern entrepreneur is turning threats into opportunities.
What is the manual of the modern alchemist? What formulas can we use to tackle the challenges of the digital market?
Here are five practical suggestions to improve your online performance.
1- IMPROVE YOUR OFFLINE PERFORMANCE TO GET ONLINE
Marketing is marketing. The distinction between on- and offline is a subtle, and often fictitious line. Sometimes, making a distinction between digital and traditional marketing can even be dangerous: the two realities coexist and are often intertwined.
Start from your day-to-day life, foster your relationships, and aim at creating value. Once you’ve done this, start uploading!
Tip: bring “real” value to your digital world.
Thomas Edison says that “inspiration without execution is hallucination”.
Being a genius is not enough, you need to become a strategists. The result is directly proportional to the rationality you put in planning. Nothing happens by accident, not even success!
Tip: invest in planning and act as if you were a mix between Rufy and Tom Brady.
3- TRUST THE EXPERTS
Would you entrust the company’s accounting to a person without any experience?
No one is born an expert! Digital skills are acquired over time, and, often, through a structured training. Digital marketing cannot be improvised! Sure, intuitions are important, but they are not enough!
Tip: invest in training and trust the experts.
4- LEARN FROM THE PAST
History repeats itself and, as it happens, after winter comes spring.
Even in the digital world, that is forward-looking by definition, it is important to monitor the past. Marketing activities require control of the results.
Tip: explore your Facebook page and focus on analytics.
5- BE CONSISTENT
“Think before you speak”, does not apply only offline.
The success of integrated communications is conveying targeted messages.
Pay attention to what you write and to the images you publish. Choose your words carefully, do not exaggerate and be original! And if it all seems too complicated (and it is!) rely on a good copywriter!
Tip: be daring, but not too much. Banality doesn’t pay, but excesses count against you.