Borinato Security

The Challenge

• Evolve Borinato Security to BOS;
• Define a clear online and offline brand identity;
• Improve the website positioning;
• Generate contacts and conversions from social media;
• Increase the visibility of the Facebook page;
• Boost subscriptions to the newsletter.

The Social Media Strategy

Velvet Media recommended a B2B Lead Generation and Lead Nurturing campaign which consisted in the implementation of:

• Editorial plans with captivating texts and graphics to nurture the client contacts database;
• Remarketing activities, sending weekly newsletters to a thousand of technicians;
• Videos, interactive posts and blog articles aimed at increasing the brand awareness.

The Web Strategy

SEO Copywriting

• Study and create contents based on the target;
• Production of SEO oriented articles;
• Competitive keyword analysis;
• Monitoring of the results and continual strategy finetuning.

SEO On Page

• Set up and analysis of Google Analytics;
• Verification and studies of profile competitor links;
• Set up of and analysis with Google Search Console and Bing Webmaster Tools;
• Revision and fixing of redirect problems, corrupted links, and other URL errors;
• Implementation of Google AdWords Keyword Planner to research keywords;
• Testing and revision of existing texts;
• Creation of links to connect pages;
• Check and analysis of the browsing speed;
• Review of Mobile Friendly Index;
• Creation of sitemap on XML Google Search Console divided by content.

The Video Marketing Strategy

• Production of an institutional corporate video;
• Production of mini videos (product/equipment/social).

The Graphic Design and Branding Strategy

• Create and communicate the new brand name and brand logo;
• Implementation of the coordinated brand image on social media channels;
• Graphic materials aimed at supporting the positioning the new brand;
• Graphic design of the company profile and product leaflets.