Borinato Security

A new coordinated image to position the company as a point of reference in its industry.

Company that produces and distributes security, video surveillance and automation systems.

Target: technicians and B2B

The Challenge

  • Evolve Borinato Security to BOS;
  • Define a clear online and offline brand identity;
  • Improve the website positioning;
  • Generate contacts and conversions from social media;
  • Increase the visibility of the Facebook page;
  • Boost subscriptions to the newsletter.

The Social Media Strategy

Velvet Media recommended a B2B Lead Generation and Lead Nurturing campaign which consisted in the implementation of:

  • Editorial plans with captivating texts and graphics to nurture the client contacts database;
  • Remarketing activities, sending weekly newsletters to a thousand of technicians;
  • Videos, interactive posts and blog articles aimed at increasing the brand awareness.
Borinato Security

The Web Strategy

SEO Copywriting

  • Study and create contents based on the target;
  • Production of SEO oriented articles;
  • Competitive keyword analysis;
  • Monitoring of the results and continual strategy finetuning.

SEO On Page

  • Set up and analysis of Google Analytics;
  • Verification and studies of profile competitor links;
  • Set up of and analysis with Google Search Console and Bing Webmaster Tools;
  • Revision and fixing of redirect problems, corrupted links, and other URL errors;
  • Implementation of Google AdWords Keyword Planner to research keywords;
  • Testing and revision of existing texts;
  • Creation of links to connect pages;
  • Check and analysis of the browsing speed;
  • Review of Mobile Friendly Index;
  • Creation of sitemap on XML Google Search Console divided by content.
Borinato Security

The Video Marketing Strategy

  • Production of an institutional corporate video;
  • Production of mini videos (product/equipment/social).
Borinato Security

The Graphic Design and Branding Strategy

  • Create and communicate the new brand name and brand logo;
  • Implementation of the coordinated brand image on social media channels;
  • Graphic materials aimed at supporting the positioning the new brand;
  • Graphic design of the company profile and product leaflets.
Borinato Security
Borinato Security

The results

  • +3000 fans in 12 months.
  • More than 600 new contacts reached thanks to Lead Generation activities.
  • Alignment of the Brand Identity and Social Media Image.
  • Increased engagement of customers on social media which generated many requests of cost estimates directly through the Facebook page.
  • Improved positioning on search tools based on research keywords.

Professionals Involved

  • Social media manager
  • Copy writer
  • Graphic designer
  • Videomaker
  • Web developer
  • Google Ads specialist