Reinforce the positioning of the company as a leader in the steel industry.

Delmet offers 360° solutions for the surface treatment of INOX. It was established in 1949 and was the first company to introduce a stainless steel electropolishing technology in Italy using a German patent.

Target: Entrepreneurs, Investors (high-spending).

The Challenge

  • Creating a new coordinate company image;
  • Fine-tuning the online positioning;
  • Implementing a management strategy and be present on the leading social media,

The Social Media Strategy

Management of the LinkedIn profile by:

  • Sharing articles and content of interest for the sector;
  • Promoting courses organized in partnership with associations and third parties;
  • Publishing graphic posts;
  • Restyling the profile;
  • Inserting tracking pixels for the analysis of views and users;
  • Remarketing activities;
  • Lead Generation activities

The Web Restyling Strategy

  • Analysis of the user experience;
  • Redefinition of the layout to increase the users’ conversion and the availability of contents;
  • Creating and inserting personal areas for salespersons and agents aimed at transferring working materials;
  • Addition of an online cost estimate tool.

The SEO Strategy

  • Google Analytics analysis;
  • Fine-tuning of the sitemap.xml and robot.txt;
  • Researching the most performing keywords by using Google Adwords;
  • Metatag-URL optimization;
  • SEO of the images;
  • Verification of backlinks;
  • Strategical copywriting based on keywords;
  • Monthly monitoring and reporting.

The Video Marketing Strategy

  • Production of an institutional corporate video;
  • Production of mini videos related to products and equipment to be shared on social media channels

The results

  • Visibility increase from 10.357 to 18.450 views in the period Jan-June 2017 compared to Jan-June 2018.
  • +10% of new users on the website.
  • Views on page increase, from 33.828 to 43.635.

Professionals Involved

  • Senior web developer
  • Copy writer
  • Social media manager
  • Senior graphics designer
  • Google Ads specialist
  • Videomaker
  • Photographer