Reinforce the positioning of the company as a leader in the steel industry.
Delmet offers 360° solutions for the surface treatment of INOX. It was established in 1949 and was the first company to introduce a stainless steel electropolishing technology in Italy using a German patent.
Target: Entrepreneurs, Investors (high-spending).
Creating a new coordinate company image;
Fine-tuning the online positioning;
Implementing a management strategy and be present on the leading social media,
The Social Media Strategy
Management of the LinkedIn profile by:
Sharing articles and content of interest for the sector;
Promoting courses organized in partnership with associations and third parties;
Publishing graphic posts;
Restyling the profile;
Inserting tracking pixels for the analysis of views and users;
Lead Generation activities
The Web Restyling Strategy
Analysis of the user experience;
Redefinition of the layout to increase the users’ conversion and the availability of contents;
Creating and inserting personal areas for salespersons and agents aimed at transferring working materials;
Addition of an online cost estimate tool.
The SEO Strategy
Google Analytics analysis;
Fine-tuning of the sitemap.xml and robot.txt;
Researching the most performing keywords by using Google Adwords;
SEO of the images;
Verification of backlinks;
Strategical copywriting based on keywords;
Monthly monitoring and reporting.
The Video Marketing Strategy
Production of an institutional corporate video;
Production of mini videos related to products and equipment to be shared on social media channels
Visibility increase from 10.357 to 18.450 views in the period Jan-June 2017 compared to Jan-June 2018.