Delmet

The Challenge

• Creating a new coordinate company image;
• Fine-tuning the online positioning;
• Implementing a management strategy and be present on the leading social media,

The Social Media Strategy

Management of the LinkedIn profile by:

• Sharing articles and content of interest for the sector;
• Promoting courses organized in partnership with associations and third parties;
• Publishing graphic posts;
• Restyling the profile;
• Inserting tracking pixels for the analysis of views and users;
• Remarketing activities;
• Lead Generation activities

The Web Restyling Strategy

• Analysis of the user experience;
• Redefinition of the layout to increase the users’ conversion and the availability of contents;
• Creating and inserting personal areas for salespersons and agents aimed at transferring working materials;
• Addition of an online cost estimate tool.

The SEO Strategy

• Google Analytics analysis;
• Fine-tuning of the sitemap.xml and robot.txt;
• Researching the most performing keywords by using Google Adwords;
• Metatag-URL optimization;
• SEO of the images;
• Verification of backlinks;
• Strategical copywriting based on keywords;
• Monthly monitoring and reporting.

The Video Marketing Strategy

• Production of an institutional corporate video;
• Production of mini videos related to products and equipment to be shared on social media channels