McDonald's

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Improve the business of 7 restaurants with captivating social media contents.

International chain of hamburger fast food restaurants

Target: Customers

The challenge

  • Increase online visibility of seven stores in Veneto;
  • Boost customer loyalty;
  • Grow the client base.

The Social Media Strategy

Velvet Media suggested a strategy comprehensive of:

  • Management of the Facebook, Instagram and Twitter channels for each of the seven restaurants, maintaining the graphic image required by the parent company while adapting the contents locally;
  • Social media campaigns aimed at promoting specific product.
McDonald's
McDonald's

The results

  • Engagement growth
  • Fanbase increase
  • Improved customer care service

Professionals Involved

  • Social media manager
  • Copy writer