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Millenium Dance Academy
Acquire new members through a Lead Generation campaign
Target: Dance lovers, people interested in Yoga, Pilates and physical activity in general
Acquire new members during the "open-week" for the beginning of the new season and courses;
Increase the engagement of the target audience (comments, shares, messages on the page, leads);
Improve customer service to secure a higher level of customer loyalty.
The Social Media Strategy
Velvet Media suggested:
A graphic revision of the Facebook page;
Creation of an editorial plan for Facebook to encourage the request of information;
Promotion of Facebook posts towards a well-defined audience based on previous interests and interactions with the page;
Activation of 8 campaigns aimed at generating new subscriptions to the courses.
100 leads in 9 days of campaign.
Improvement of the brand reputation as a school that organizes different types of courses.
Social media manager