Opendream: ~ Velvet Media

Official reopening event of an urban renewal project

Two days of culinary journey to discover 80 local food and wine excellences

Target: producers, families, local communities

The challenge

Inform potential exhibitors and increase the number of participants at the event
Inform and attract visitors
Communicate the re-opening of the former Pagnossin area

The Communication Strategy:

Velvet Media proposed an integrated communication strategy with a dual objective: to emphasize the value and scope of the urban regeneration project and communicate the official reopening event of the former Pagnossin area. The strategy included:

press activities to inform the most important national and local newspaper
development of a coordinated graphical image
planning and directing the event
coordination of the photographer and video maker
management of the setting up of the venue
management of the social media channels (Facebook and Instagram)
management of the on-site registration for events

The results

3000+ participants at the event.
Page-long articles on local newspapers, including a front page, and a TV service on RAI 3 Veneto
869 additional fans of the Facebook page in less than 3 months (starting from a fanbase of 200), with an average 22% monthly growth
2.335 anwers to the Facebook event

Professionals Involved

Communication manager
Event manager
Social media manager
Graphic designer
Photographer