Official reopening event of an urban renewal project
Two days of culinary journey to discover 80 local food and wine excellences
Target: producers, families, local communities
The challenge
- Inform potential exhibitors and increase the number of participants at the event
- Inform and attract visitors
- Communicate the re-opening of the former Pagnossin area
The Communication Strategy:
Velvet Media proposed an integrated communication strategy with a dual objective: to emphasize the value and scope of the urban regeneration project and communicate the official reopening event of the former Pagnossin area. The strategy included:
- press activities to inform the most important national and local newspaper
- development of a coordinated graphical image
- planning and directing the event
- coordination of the photographer and video maker
- management of the setting up of the venue
- management of the social media channels (Facebook and Instagram)
- management of the on-site registration for events
The results
- 3000+ participants at the event.
- Page-long articles on local newspapers, including a front page, and a TV service on RAI 3 Veneto
- 869 additional fans of the Facebook page in less than 3 months (starting from a fanbase of 200), with an average 22% monthly growth
- 2.335 anwers to the Facebook event
Professionals Involved
- Communication manager
- Event manager
- Social media manager
- Graphic designer
- Photographer