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Influencer marketing and social media activities to increase the restaurant’s awareness.
Restaurant and gourmet pizzeria in Bassano del Grappa. The first Organic Restaurant in Veneto to obtained the ICEA certification.
Target: Families, couples and groups of friends looking for a refined, genuine and sustainable gastronomic experience.
The challenge
- Communicate the renewal of the restaurant and the new positioning as the first Organic Restaurant in Veneto
- Boost brand awareness
- Increase the customer base
The Social Media Strategy
- Coming soon: contents to raise expectation and create suspense for the renewal of the restaurant;
- Rebranding: leverage the transformation of the restaurant, the certification and the new vision to engage a more extensive clientele and create a community close to the brand
- Brand awareness: work on the brand notoriety by adding the logo in every post and leveraging on the personality of the chef Riccardo Antoniolo
- Brand vision: post high quality and engaging contents to talk about the chef, the product and its peculiarities, the research of the ingredients and the attention to quality
The results
- +50% fanbase
- 24% engagement rate.
- Increase YoY turnover, despite the lower average receipt
Professionals Involved
- Social media manager
- Graphic designer