Palazzina Grassi

Communicating the values of an exclusive luxury brand on social media through a unique style and live posting.

The first boutique hotel designed by the architect Philippe Starck. Located in the heart of Venice, the venue hosts Palazzina -The Restaurant and Palazzina -The Club, a unique Italian Krug Lounge.

Target: International guests (high-spending) interested in living a 360-degree luxury experience in Venice.

The challenge

  • Reposition the brand and make it even more memorable;
  • Attract more participants to the events and increase the number of bookings.

The Social Media Strategy

Velvet Media suggested a social media activity leveraging on three different areas:

1. Brand awareness

Increase the notoriety of the brand and strengthen Palazzina’s identity by creating and publishing a rich weekly editorial plan:

  • 2 Facebook posts;
  • 3 Instagram posts;
  • 2 Instagram stories.
Palazzina Grassi

2. Brand relocation

Position Palazzina as a luxury design brand within target markets by publishing different types of posts and defining a distinctive tone of voice and style, the brand key messages:

  • exclusive lifestyle;
  • luxury;
  • entertainment.
Palazzina Grassi
Palazzina Grassi

3. Event communication

Create events not to be missed and secure visibility through targeted sponsored campaigns and live reposting.

Additionally, we supported the client by:

  • Creating leaflets and graphics for events;
  • Carrying out photo shooting and video making sessions
Palazzina Grassi

Professionals Involved

  • Project manager
  • Social media manager
  • Senior graphic designer