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Communicating the values of an exclusive luxury brand on social media through a unique style and live posting.
The first boutique hotel designed by the architect Philippe Starck. Located in the heart of Venice, the venue hosts Palazzina -The Restaurant and Palazzina -The Club, a unique Italian Krug Lounge.
Target: International guests (high-spending) interested in living a 360-degree luxury experience in Venice.
The challenge
- Reposition the brand and make it even more memorable;
- Attract more participants to the events and increase the number of bookings.
The Social Media Strategy
Velvet Media suggested a social media activity leveraging on three different areas:
1. Brand awareness
Increase the notoriety of the brand and strengthen Palazzina’s identity by creating and publishing a rich weekly editorial plan:
- 2 Facebook posts;
- 3 Instagram posts;
- 2 Instagram stories.
2. Brand relocation
Position Palazzina as a luxury design brand within target markets by publishing different types of posts and defining a distinctive tone of voice and style, the brand key messages:
- exclusive lifestyle;
- luxury;
- entertainment.
3. Event communication
Create events not to be missed and secure visibility through targeted sponsored campaigns and live reposting.
Additionally, we supported the client by:
- Creating leaflets and graphics for events;
- Carrying out photo shooting and video making sessions
Professionals Involved
- Project manager
- Social media manager
- Senior graphic designer