Lead generation activities to increase online requests of cost estimates

Partauto is a distributor of mechanical and electrical spare parts for cars.

Target: Retailers, end consumers

The challenge

  • Increase the number of cost estimates requested online by customers
  • Boost customer engagement
  • Improve the customer support service to secure a higher level of customer loyalty

The Social Media Strategy

Velvet Media created and implemented a strategy consisting of:

  • The creation of a dedicated landing page;
  • The ideation of a Facebook editorial plan to stimulate the request of cost estimates;
  • The promotion of the Facebook posts to reach a target audience based on previous interactions with the page;
  • The activation of a campaign to drive traffic to the dedicated landing page;
  • The careful management of conversations on Messenger to encourage the use of the landing page and to support potential customers in requesting an estimate thanks to a personalized service.

The results

  • Increased requests of cost estimates: 1,937 requests via message; 8,600 website visits from Facebook
  • Improvement of the brand reputation as a company which takes care of every customer’s needs

Professionals Involved:

  • Social media manager
  • Graphic designer
  • Web developer