The Goldoni Theatre - Teatro Stabile del Veneto

The challenge

• Promote the single events and initiatives of the Theatre
• Increase the notoriety of “Arlecchino Furioso” show
• Boost online sales of tickets
• Establish partnerships with hotels in Venice to promote their shows to guests

The Strategy

ADV campaign

To increase the awareness and relevance of the theater and of the shows, Velvet media proposed an online ADV campaign.

On Facebook we:

• Studied the different events to identify the perfect targets
• Adapted the wording of the posts in 4 languages to reach a broader audience: Italian, English, French and Spanish
• Implemented an A/B test strategy, promoting the same content towards 4 different targets

On Google Ads we:

• Created 4 campaigns to position the shows of the theater at the top of the search results regrading evening events in Venice (for searches in Italian and English)

The event strategy

To involve the directors and top management of the best hotels in Venice, Velvet Media proposed to organize an event for 200 guests allowing them to experience a typical show at Teatro Stabile. The organization included:

• Design of the event concept
• Strategic consulting for the activity and the involvement of the target
• Creation and management of the invitee list
• Organizational secretary
• Ideation of a coordinated event image: evite, photobooth, dedicated panels, brochures, and shoppers
• Location set up
• Choice and management of the catering service for the welcome drink and light dinner
• Photo shooting
• Management of the Facebook page with dedicated content and photos of the event