Improve online visibility to strengthen the company’s reputation

Venitem manufactures and markets systems for civil and industrial security. Their certified and state of the art anti-theft and fire-fighting systems stand out for their unique design and high reliability.

Target: Technicians, End consumers

The challenge

  • Increase the visibility of the company and its products by improve the search engine positioning;
  • Boost the company’s reputation thanks to a professional management of social media channels

The Social Media Strategy

Management and promotion on Facebook through:

  • The publication of graphic posts;
  • A graphic restyling of the whole profile;
  • Page verification badge;
  • Activation of "Social Customer Care" service;
  • The insertion of tracking pixels to analyze user activity;
  • Remarketing activities.

The Web Strategy:

1. SEO copywriting

Velvet Media proposed to define and to optimize the contents to improve the positioning on search engines by:

  • Studying and creating topics based on the target audience
  • Writing SEO oriented articles
  • Analyzing competitors’ keywords
  • Continually monitoring the results and fine tuning the strategy

2. On page SEO

  • Google Analytics;
  • Verification and study of competitors' links profile ;
  • Analysis configuration on Google Search Console and Bing Webmaster Tools;
  • Analysis and verification of redirect problems, corrupted links, and other URL errors;
  • Implementation of Google Adwords Keyword Planner to search keywords;
  • Study and implementation of the keywords on page titles, meta description;
  • Check and optimize copy on existing texts;
  • Creating useful links between pages on existing content;
  • Browsing speed control and analysis;
  • Mobile Friendly Index Analysis;
  • Create sitemaps divided by content into the XML Google Search Console.

The results

  • Enhancement of the SEO Strategy
  • Improvement of the search engine optimization and
  • Growth of online visibility

Professionals Involved

  • Senior web developer
  • Copywriter
  • Social media manager
  • Project manager
  • Senior graphics designer
  • Google Ads specialist