Venitem

The challenge

• Increase the visibility of the company and its products by improve the search engine positioning;
• Boost the company’s reputation thanks to a professional management of social media channels

The Social Media Strategy

Management and promotion on Facebook through:

• The publication of graphic posts;
• A graphic restyling of the whole profile;
• Page verification badge;
• Activation of "Social Customer Care" service;
• The insertion of tracking pixels to analyze user activity;
• Remarketing activities.

The Web Strategy:

1. SEO copywriting

Velvet Media proposed to define and to optimize the contents to improve the positioning on search engines by:

• Studying and creating topics based on the target audience
• Writing SEO oriented articles
• Analyzing competitors’ keywords
• Continually monitoring the results and fine tuning the strategy

2. On page SEO

• Google Analytics;
• Verification and study of competitors' links profile ;
• Analysis configuration on Google Search Console and Bing Webmaster Tools;
• Analysis and verification of redirect problems, corrupted links, and other URL errors;
• Implementation of Google Adwords Keyword Planner to search keywords;
• Study and implementation of the keywords on page titles, meta description;
• Check and optimize copy on existing texts;
• Creating useful links between pages on existing content;
• Browsing speed control and analysis;
• Mobile Friendly Index Analysis;
• Create sitemaps divided by content into the XML Google Search Console.